"a softer way" to say things

so a few weeks ago i was sick and down for the count one saturday. that's when i happended upon the first season of 'gold rush' on netflix, a discovery channel series about a bunch of men/families who sold pretty much all they had to strike it rich mining for gold in alaska. i've only seen the first season, but the one thing they don't advertise (and should) is that these men are(/were?) fundamentally incompetent in all things mining. the dad had mined at some point in his past, but it's a disaster all the way through. it's really funny.

 ("the softer way" boss)

apparently i have a penchant for incompetence on tv shows. on the opposite side of the political/cultural spectrum of those making tv shows about things they know very little about is 'whale wars.' i watched this show on a similar study hiatus when i was not feeling well a couple years back. in that show, rather than a bunch of men wanting to strike it rich for themselves, these whale warriors (funded by bob barker) were desirous to save the whales. both groups utterly incompetent. 

i say the networks should advertise these things because it's really what makes the shows. there's nothing better than families selling all they have in a down time because they have visions of grandeur that there's much money in gold...in the ground...way below the top layer of soil. or on the other side of the globe, in the water there's nothing funnier than a bunch of granola kids setting off on a high seas adventure with a washed-out widely unknowledgeable green (err, grayish/blueish...for the whales) guru.

while the the 'boss' of the gold mining group (shown above) admits time and again that he has no clue what he's doing in the mining business, he does however possess a wide array of humorous phraseology. my favorite. he says "frick." a lot. it's funny because it's just so absolutely random and uncommon to hear this variation. ...well unless your around seminaries and bible colleges and such. it's just not amongst the common parlance of the day, if you know what i'm saying.

recently he was asked about his verbal oddities. below i offer his what-should-not-have-been-surprising reply:

"I've always said 'frick'. My roommate and I started saying it while we were at bible college,...We obviously couldn't swear there. It's just a softer way of saying the 'F' word."

downton abbey who?!
-scott|e.